Our focus areas
Thinking ResPublica is our own unique methodology to conduct strategic working sessions. For each of our projects we develop a design of the research and the working session, which is optimal for achieving the goals of the project.
Within the frames of the sessions, we combine personal and professional experience and business intuition of the participants (clients, research specialists, experts, advertising/ creative agencies) and build a structure and ideal conditions to create new ideas.
A trend means significant changes in the life of people. They will either become a social norm or wither away, yet leaving a noticeable trace. We do not consider technical innovations or fashion currents as trends: they could be either reasons for trends emergence or their consequences.
We do not only monitor global trends but also the way they transform in a certain category or for a certain group of consumers.
We monitor trends since 2008.
Decoding is the process of city understanding, revealing its identity, implications and ambitions. The code of the city is not a single image or a metaphor, it is the structure of its identity.
The reality is that people, who live in a city, are unable to formulate the code of this city. It is implicitly presented in their consciousness, spread thinly across their life practices, concealed in urban environment, history and culture. We search for, collect and restore the integral knowledge of the city. Understanding of a city code allows for implementation of the projects that can become truly high-profile and really relevant to the city residents.
We created and are currently developing “city decoding”, and we have worked out a particular method to solve this task.
Our experience of city study includes such locations as Moscow, Rostov-on-Don, Voronezh, Tyumen, Yuzhno-Sakhalinsk, Petropavlovsk-Kamchatsky, Serov, Tolyatt, Usinsk and Kandalaksha.
About our company
Enjoy Understanding company was founded in 2006.
Our team includes fifteen high-level professionals with five to twenty five years of experience in research business.
We conduct research in Russia, CIS and Europe.
Our located in the center of Moscow office has two focus-rooms with spacious and well-equipped viewing rooms.
© Enjoy Understanding